With technology now infused into every aspect of commerce, the entire craft of marketing becomes more instrumented, interconnected and intelligent. This leads to profound changes in ways the discipline is understood, led and practiced.
To understand what marketing will look like in the future, it’s useful to consider its fundamental nature. At its core, marketing has always been based on basic principles: understanding customers, meeting their needs and doing so in a way that builds trust. Although marketers face the same questions now, they are answering them in new ways.
In this highly connected world of commerce and communication, you can no longer market broadly to a demographic. A consumer doesn’t want to be a “segment.” She’s an individual. To capture and keep her business, she must be treated as one.
The onus of this evolution has landed on the doorstep of the Chief Marketing Officer. And that means that the mind-set, as well as the skill set, of a CMO has to evolve right along with it. IBM has identified the three mandates for the new CMO.
Time to get creative, ultrabook vendors.
This month on PRI Public Radio International’s America Abroad: “The Global Water Challenge”
The demand for water continues to grow as global population does. Yet less than one percent of the planet’s supply is potable, and estimates suggest that 40% of humanity will not have access to clean water by 2025.
We explore the complex issues surrounding this precious resource in Yemen, Australia, Turkey and more!
Full episode up NOW http://bit.ly/KeDU8l
We’re about to enter a world where there are more tablets and smart phones than PCs. If you’re in the mobile advertising business, your rocket ship takes off in five, four, three …
The mid-part of this Wired article talks a bit about the way Facebook is storing its Open Graph data:
We have an object store, which stores things like users and events and groups and photos, and then we have an edge store that stores the relationship between objects. With Open Graph, we…
“Dismissed with prejudice.”
Okay, ONE MORE Venus Transit collage. This is it, promise.
Views of the 2012 Venus Transit (the last of our lifetime) were brought to the world in ways never before imagined, via orbiting spacecraft, the Hubble Space Telescope using the moon as a mirror, International Space Station astronauts, and, of course NASA broadcasting, live, via the web in high definition from ten locations around the world.” Here’s a selection of twelve such photographs from NASA and Flickr users: http://nyr.kr/Lwpn5z
Animal domestication is part and parcel of what humans do, what as specie we excel at. Ever since the human race became a technological species (stone carving and axe grinding), the immediate biosphere, innocent and available, was the field of action, and tool application upon which we applied our skills.
We have used animals not only to eat and carry our cargoes, or us, but also as the backbone of our production of utensils making and healing remedies. We have used, and continuously use, the plethora of life forms in the cornucopia of the biosphere for almost every imaginable idea of material need, but not only. Animals have become our hyper-mythologized creatures of fantasy bringing both fear and magic to our infant awe-inspired storytelling capability.
Both loyal friends and fearsome enemies, the creatures that are not us have forever been our toys of preference.
Small wonder then that reaching new heights of technological prowess, we turn to these evolutionary products of Mother Nature, searching the deep recesses of the bacterial DNA for magic potions, and technorganic compounds that will yield an untold number of benefits.
North Korea’s electronic warfare capabilities are second only to Russia and the United States, a South Korean expert claimed Thursday.
Speaking at the Defense Security Command’s information security conference in Seoul, professor Lee Dong-hoon of the Korea University Graduate School of Information Security also said that Pyongyang’s electronic warfare unit was behind the jamming of GPS signals in South Korea. From April 28 until May 13, GPS signals were jammed here causing difficulties in air and marine traffic controls.
According to Lee, North Korea’s Reconnaissance General Bureau was responsible for the GPS jamming.
» via Stars and Stripes
Quick advances in cyber war technologies could soon lead to a new generation of so-called “intelligent cyber weapons” which top global IT defence experts warn could be virtually unstoppable.
“Rapid developments in cyber (technology) might lead to intelligent cyber weapons that are hard to control and it’s practically impossible to use formal methods of verifying the safety of intelligent cyber weapons by their users,” Enn Tyugu, IT expert at Tallinn’s NATO Cyber Defence Centre said at its fourth annual conference Thursday.
He also warned that programmes developed to counter attacks by malwares like Stuxnet can act independently and could possibly themselves spark conflicts.
» via Yahoo! News